These marketers are overlooking an extremely crucial part of their AdWords campaign: the landing page. A great landing page is simply as crucial as a great ad, good keywords and tactical bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more competitive and successful.
When producing your landing page keep in mind to make it specific to the advertisement that is sending the traffic. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your landing page is to convert those clicks into sales or leads. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the web surfer to click only two times, when on your ad, and when on your landing page to get to your order page.
Keep in mind that internet users are restless. You require to provide what they want with as little effort as possible on their part. For that reason, it is essential to constantly keep your original objective (conversions) in mind, along with to refer to the particular keywords and contacts us to action in your ad, when creating your landing page.
As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by producing adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best method to do this is through a good heading. This heading ought to hook the possibility by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to construct some excitement in your product and services.
Bullets can be utilized to summarize all advantages the possibility will acquire from your product or service. They can likewise sum up all the issues your prospect is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are really essential aspects of your landing page. As I stated above, surfers are spontaneous and restless. They tend to be in a rush and desire pleasure principle. As a result, they frequently just scan the page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. It is essential that you get all the advantages to the prospect included in your headlines, bullets, and subheadings, for this factor. Of course there are likewise surfers who will read your whole page, so you will need to have excellent copy, which provides higher information and all the details the prospect requires to make a decision.
Considering that the surfer can not touch the item it is crucial that they get as much visual information as they require. The essential thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see pictures of gold plated doorknobs, and only check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are just looking to create leads, have the kind they require to fill out on the landing page.
The landing page is a very important element of a Google AdWords campaign. You ought to invest the same amount of time, if not more, developing your landing page as you do producing your ad and generating your keywords. By creating effective landing pages you can enhance the total success of your projects. Improving the success of your campaign can permit you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be neglected.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the surfer to click only twice, when on your ad, and once on your landing page to get to your order page. As I stated before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by generating enough interest in the web surfer to click through to your landing page.