In producing a Google AdWords project, marketers typically spend the majority of their time developing their advertisements and investigating their keywords. There is typically little or no idea to where the web surfer will be sent when the advertisement does its task and creates a click. Frequently advertisers send out the surfer to the web page of their site, hoping the website will do the remainder of the work. These marketers are overlooking a really vital part of their AdWords campaign: the landing page. A good landing page is just as crucial as an excellent advertisement, great keywords and tactical bidding. By producing an efficient landing page advertisers can increase conversions, which will make their campaigns more lucrative and competitive.
When creating your landing page keep in mind to make it specific to the advertisement that is sending the traffic. If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that.
The function of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you desire the internet user to click just twice, when on your advertisement, and as soon as on your landing page to get to your order page.
Remember that web surfers are restless. You need to provide them what they want with as little effort as possible on their part. For that reason, it is very important to always keep your initial goal (conversions) in mind, as well as to describe the particular keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to complete the sale. As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to explain all the advantages and functions of your item or service. It is necessary to remember that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these benefits with the functions of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to construct some excitement in your service or product.
Bullets can be utilized to sum up all advantages the prospect will get from your product or service. They can also summarize all the issues your possibility is experiencing and that your item or service can fix.
Bullets, subheadings and headlines are really important elements of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your whole page, so you will require to have great copy, which provides higher detail and all the details the possibility requires to make a decision.
Given that the web surfer can not touch the product it is important that they get as much visual information as they need. The essential thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the features and advantages of gold plated doorknobs.
Lastly, at some time you will require to request for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer must only need to click through to your order page to provide their credit card information. If you are just looking to generate leads, have the type they require to fill out on the landing page.
The landing page is a really important element of a Google AdWords campaign. You must spend the exact same quantity of time, if not more, developing your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can improve the total success of your campaigns. Improving the profitability of your project can enable you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and should not be ignored.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the web surfer to click only twice, when on your ad, and as soon as on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the internet user to click through to your landing page.