These marketers are ignoring a really crucial part of their AdWords project: the landing page. A good landing page is simply as essential as an excellent advertisement, good keywords and tactical bidding. By developing an effective landing page advertisers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. Similar to whatever else, the landing page must be extremely targeted. If an internet user clicked an ad expecting to discover gold plated doorknobs, then you much better ensure the corresponding landing page has just that. There is absolutely nothing even worse than having a customer who is all set to buy however can’t.
The role of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Ideally you desire the web surfer to click just twice, once on your ad, and when on your landing page to get to your order page.
Bear in mind that internet users are restless. You need to provide what they want with as little effort as possible on their part. It is crucial to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when developing your landing page.
As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to develop some enjoyment in your service or product.
Bullets can be utilized to summarize all benefits the possibility will get from your item or service. They can also summarize all the problems your possibility is experiencing and that your item or service can fix.
Subheadings, headlines and bullets are extremely essential elements of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will need to have good copy, which offers higher information and all the details the possibility needs to make a decision.
Pictures are normally very reliable, specifically if you are offering an item. In this case make certain the internet user gets a good, clear appearance at the product. Since the internet user can not touch the product it is essential that they get as much visual information as they require. Your copy should support your images and your photos should support your copy. The crucial thing is that the landing page is concentrated on what the possibility wants. So if the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the functions and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
The landing page is a really important aspect of a Google AdWords project. You ought to spend the very same quantity of time, if not more, creating your landing page as you do creating your ad and creating your keywords. By creating reliable landing pages you can improve the total profitability of your projects. Improving the success of your campaign can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your search engine marketing and ought to not be ignored.
If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Ideally you want the web surfer to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by producing enough interest in the surfer to click through to your landing page.