These advertisers are ignoring a very essential part of their AdWords project: the landing page. A great landing page is simply as important as an excellent advertisement, excellent keywords and tactical bidding. By creating an effective landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When creating your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The function of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Ensure you can transform the surfer within 3 clicks or less. If the web surfer has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you desire the surfer to click just two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are restless. You require to provide what they desire with as little effort as possible on their part. It is important to constantly keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the possibility, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to develop some excitement in your service or product.
Bullets can be utilized to summarize all advantages the possibility will acquire from your product or service. They can also sum up all the issues your possibility is experiencing and that your product or service can solve.
Bullets, headlines and subheadings are really important aspects of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will need to have great copy, which supplies greater information and all the information the prospect requires to make a decision.
Images are usually really reliable, especially if you are offering a product. In this case make sure the surfer gets a good, clear appearance at the item. Because the surfer can not touch the product it is crucial that they get as much visual information as they need. Your copy ought to support your pictures and your pictures need to support your copy. The crucial thing is that the landing page is concentrated on what the prospect wants. So if the possibility is trying to find gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they just see images of gold plated doorknobs, and only check out text that explains the functions and advantages of gold plated doorknobs.
Lastly, eventually you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The internet user must just need to click through to your order page to supply their credit card information. If you are just looking to produce leads, have the form they need to submit on the landing page as well.
The landing page is a really important aspect of a Google AdWords campaign. You need to invest the same amount of time, if not more, producing your landing page as you do developing your ad and creating your keywords. By producing efficient landing pages you can improve the overall success of your campaigns. Improving the profitability of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your online search engine marketing and should not be ignored.
If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the internet user to click only two times, once on your ad, and as soon as on your landing page to get to your order page. As I stated previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the internet user to click through to your landing page.