These advertisers are overlooking a really important part of their AdWords campaign: the landing page. A good landing page is just as essential as a good advertisement, excellent keywords and strategic bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more successful and competitive.
When creating your landing page remember to make it particular to the ad that is sending out the traffic. If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Ensure you can transform the web surfer within 3 clicks or less. If the web surfer has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you desire the surfer to click only two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are impatient. You require to provide what they desire with as little effort as possible on their part. Therefore, it is very important to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and contacts us to action in your advertisement, when developing your landing page.
As I stated previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some enjoyment in your item or service.
Usage plenty of bullets and lists in your copy to reveal your benefits and functions. Bullets are essentially tiny headlines. Bullets can be utilized to summarize all advantages the prospect will gain from your services or product. They can likewise summarize all the problems your prospect is experiencing and that your services or product can solve.
Bullets, subheadings and headings are very important elements of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will need to have good copy, which provides higher information and all the info the prospect needs to make a choice.
Photos are generally really reliable, especially if you are selling a product. In this case make certain the internet user gets a great, clear take a look at the item. Since the internet user can not touch the item it is very important that they get as much visual information as they require. Your copy ought to support your pictures and your photos should support your copy. The essential thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see photos of gold plated doorknobs, and just read text that describes the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are just looking to create leads, have the type they need to fill out on the landing page.
You must invest the very same quantity of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By producing reliable landing pages you can improve the general success of your projects.
If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Ideally you want the web surfer to click just two times, when on your ad, and as soon as on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by creating adequate interest in the web surfer to click through to your landing page.