In producing a Google AdWords campaign, advertisers often invest most of their time developing their advertisements and researching their keywords. When the ad does its task and produces a click, there is frequently little or no idea to where the web surfer will be sent out. Typically marketers send the web surfer to the web page of their site, hoping the site will do the remainder of the work. These marketers are neglecting an extremely fundamental part of their AdWords project: the landing page. An excellent landing page is just as essential as a great ad, good keywords and strategic bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and successful.
When creating your landing page remember to make it specific to the ad that is sending out the traffic. As with whatever else, the landing page should be highly targeted. You better make sure the matching landing page has just that if a web surfer clicked an advertisement anticipating to find gold plated doorknobs. There is nothing worse than having a client who is ready to purchase but can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can transform the web surfer within 3 clicks or less. , if the surfer has to click more than 3 times to buy your item you will most likely lose the sale.. Ideally you desire the surfer to click only two times, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide them what they desire with as little effort as possible on their part. For that reason, it is essential to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and contacts us to action in your ad, when creating your landing page.
As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The very best way to do this is through a good heading. This headline ought to hook the prospect by appealing to her self-interest. What’s in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to construct some enjoyment in your service or product.
Bullets can be used to summarize all benefits the prospect will get from your product or service. They can likewise sum up all the issues your prospect is experiencing and that your product or service can fix.
Headlines, subheadings and bullets are extremely essential aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will require to have good copy, which offers higher detail and all the details the possibility needs to make a choice.
Since the surfer can not touch the product it is crucial that they get as much visual info as they require. The essential thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see photos of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to generate leads, have the kind they require to fill out on the landing page.
You must invest the same quantity of time, if not more, developing your landing page as you do developing your advertisement and generating your keywords. By creating reliable landing pages you can enhance the overall success of your projects.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the internet user to click just twice, as soon as on your ad, and once on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the web surfer to click through to your landing page.