In producing a Google AdWords project, marketers frequently invest the majority of their time developing their advertisements and researching their keywords. When the ad does its task and generates a click, there is often little or no thought to where the internet user will be sent out. Often marketers send the web surfer to the house page of their site, hoping the website will do the rest of the work. These marketers are disregarding a very fundamental part of their AdWords project: the landing page. An excellent landing page is just as crucial as a great ad, great keywords and strategic bidding. By developing a reliable landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When developing your landing page keep in mind to make it specific to the ad that is sending the traffic. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your advertisement is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make sure you can convert the internet user within 3 clicks or less. , if the web surfer has to click more than 3 times to buy your product you will most likely lose the sale.. Ideally you want the surfer to click just twice, as soon as on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that web surfers are impatient. You require to provide what they desire with as little effort as possible on their part. Therefore, it is essential to always keep your initial goal (conversions) in mind, in addition to to refer to the specific keywords and contacts us to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the advantages and functions of your product and services. It is very important to bear in mind that your landing page is your sales page.
Your advertisement did its task by producing enough interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. The very best method to do this is through a great heading. This heading should hook the possibility by interesting her self-interest. What’s in it for her? How will your item or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these advantages with the functions of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to develop some excitement in your product or service.
Use plenty of bullets and lists in your copy to reveal your benefits and features. Bullets are essentially tiny headings. Bullets can be utilized to summarize all benefits the prospect will get from your product and services. They can also summarize all the problems your prospect is experiencing and that your services or product can solve.
Subheadings, headlines and bullets are very crucial aspects of your landing page. As I stated above, web surfers are impatient and spontaneous. They tend to be in a rush and desire pleasure principle. As a result, they often only scan the page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the advantages to the possibility consisted of in your headings, bullets, and subheadings, for this reason. Obviously there are likewise internet users who will read your entire page, so you will need to have excellent copy, which supplies higher detail and all the info the possibility needs to make a choice.
Photos are usually very effective, especially if you are selling a product. In this case make certain the internet user gets a good, clear take a look at the product. Given that the surfer can not touch the product it is necessary that they get as much visual info as they need. Your copy should support your images and your pictures need to support your copy. The essential thing is that the landing page is concentrated on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and only check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to create leads, have the type they require to fill out on the landing page.
The landing page is an extremely crucial element of a Google AdWords campaign. You need to invest the exact same quantity of time, if not more, producing your landing page as you do developing your ad and producing your keywords. By creating reliable landing pages you can enhance the total profitability of your projects. Improving the profitability of your campaign can permit you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your search engine marketing and must not be overlooked.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you want the web surfer to click just two times, once on your advertisement, and once on your landing page to get to your order page. As I said in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing enough interest in the surfer to click through to your landing page.
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