These advertisers are neglecting a really essential part of their AdWords project: the landing page. An excellent landing page is simply as important as an excellent ad, good keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more profitable and competitive.
When creating your landing page keep in mind to make it particular to the ad that is sending the traffic. Just like whatever else, the landing page need to be highly targeted. You better make sure the corresponding landing page has simply that if a web surfer clicked an ad expecting to find gold plated doorknobs. There is nothing worse than having a consumer who is prepared to purchase however can’t.
The role of your ad is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Make certain you can convert the internet user within 3 clicks or less. , if the web surfer has to click more than 3 times to buy your item you will probably lose the sale.. Ideally you desire the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are restless. You need to provide what they want with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when creating your landing page.
As I said previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. The very best method to do this is through a good headline. This heading ought to hook the prospect by appealing to her self-interest. What’s in it for her? How will your service or product benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to construct some enjoyment in your services or product.
Use lots of bullets and lists in your copy to reveal your benefits and functions. Bullets are basically mini headings. Bullets can be used to summarize all benefits the prospect will gain from your services or product. They can likewise summarize all the issues your prospect is experiencing and that your product or service can resolve.
Bullets, subheadings and headlines are very essential aspects of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your entire page, so you will require to have good copy, which offers greater information and all the details the possibility needs to make a choice.
Since the web surfer can not touch the item it is essential that they get as much visual information as they require. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they just see images of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer should only need to click through to your order page to supply their credit card information. If you are just looking to produce leads, have the type they need to fill out on the landing page.
The landing page is a very essential aspect of a Google AdWords campaign. You must invest the very same amount of time, if not more, creating your landing page as you do creating your ad and creating your keywords. By developing reliable landing pages you can enhance the general success of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and ought to not be overlooked.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you want the internet user to click only twice, once on your ad, and once on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the web surfer to click through to your landing page.