In creating a Google AdWords campaign, advertisers typically invest the majority of their time producing their advertisements and researching their keywords. When the advertisement does its task and creates a click, there is often little or no idea to where the web surfer will be sent out. Often advertisers send out the internet user to the home page of their website, hoping the website will do the rest of the work. These advertisers are neglecting a very crucial part of their AdWords project: the landing page. A great landing page is just as crucial as a good ad, excellent keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their projects more competitive and rewarding.
When developing your landing page remember to make it particular to the ad that is sending the traffic. If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The function of your advertisement is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make certain you can transform the internet user within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will probably lose the sale.. Ideally you want the web surfer to click only two times, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that web surfers are impatient. You require to give them what they desire with as little effort as possible on their part. Therefore, it is very important to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by producing enough interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. The finest way to do this is through a good headline. This headline ought to hook the prospect by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to develop some excitement in your services or product.
Bullets can be used to summarize all benefits the possibility will gain from your product or service. They can likewise summarize all the issues your prospect is experiencing and that your item or service can resolve.
Headlines, subheadings and bullets are very crucial elements of your landing page. As I said above, internet users are impulsive and impatient. They tend to be in a rush and desire instantaneous gratification. As an outcome, they typically just scan the page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is important that you get all the benefits to the possibility included in your bullets, headings, and subheadings, for this factor. Naturally there are also web surfers who will read your whole page, so you will need to have good copy, which supplies greater detail and all the details the possibility needs to decide.
Since the web surfer can not touch the item it is essential that they get as much visual information as they require. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see photos of gold plated doorknobs, and only check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the form they need to fill out on the landing page.
The landing page is a very essential element of a Google AdWords campaign. You should spend the same quantity of time, if not more, creating your landing page as you do producing your advertisement and producing your keywords. By developing reliable landing pages you can enhance the overall profitability of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your search engine marketing and should not be overlooked.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the web surfer to click just two times, once on your ad, and when on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page.