These marketers are overlooking an extremely important part of their AdWords project: the landing page. A great landing page is simply as important as an excellent ad, good keywords and tactical bidding. By producing an effective landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page remember to make it specific to the ad that is sending the traffic. If an internet user clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your item you will most likely lose the sale. Preferably you want the internet user to click only two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Keep in mind that web surfers are impatient. You require to give them what they want with as little effort as possible on their part. It is important to constantly keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I said previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through a good heading. This heading ought to hook the possibility by interesting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to broaden on your heading in your copy with more benefits for the possibility, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to build some excitement in your services or product.
Bullets can be used to sum up all advantages the possibility will get from your product or service. They can also sum up all the issues your possibility is experiencing and that your item or service can solve.
Bullets, subheadings and headings are very essential elements of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also web surfers who will read your whole page, so you will require to have great copy, which provides greater information and all the info the possibility needs to make a decision.
Images are typically very efficient, especially if you are selling an item. In this case make sure the internet user gets an excellent, clear take a look at the item. Since the web surfer can not touch the item it is necessary that they get as much visual info as they need. Your copy should support your pictures and your pictures must support your copy. The crucial thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
The landing page is an extremely important aspect of a Google AdWords campaign. You need to invest the exact same quantity of time, if not more, creating your landing page as you do developing your advertisement and producing your keywords. By creating efficient landing pages you can improve the total success of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your online search engine marketing and should not be overlooked.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Ideally you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its job by creating adequate interest in the surfer to click through to your landing page.