These advertisers are ignoring a very important part of their AdWords campaign: the landing page. A good landing page is just as important as an excellent ad, excellent keywords and tactical bidding. By developing an efficient landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When developing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the internet user to click only twice, once on your ad, and when on your landing page to get to your order page.
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Remember that web surfers are impatient. You require to offer them what they desire with as little effort as possible on their part. It is essential to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to explain all the advantages and features of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through a great headline. This headline must hook the prospect by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to build some enjoyment in your product and services.
Usage plenty of bullets and lists in your copy to reveal your advantages and features. Bullets are essentially tiny headings. Bullets can be used to sum up all benefits the possibility will acquire from your item or service. They can likewise summarize all the issues your possibility is experiencing and that your service or product can resolve.
Bullets, subheadings and headings are really crucial aspects of your landing page. As I said above, web surfers are impulsive and restless. They tend to be in a rush and want pleasure principle. As a result, they typically only scan the page. They will just read your heading, subheadings, and bullets if a surfer is scanning your page. It is necessary that you get all the advantages to the possibility consisted of in your subheadings, headlines, and bullets, for this reason. Obviously there are also web surfers who will read your entire page, so you will need to have excellent copy, which offers higher detail and all the information the prospect needs to decide.
Pictures are usually extremely efficient, especially if you are offering a product. In this case make certain the internet user gets a good, clear look at the product. Considering that the surfer can not touch the product it is crucial that they get as much visual details as they need. Your copy should support your images and your images must support your copy. The essential thing is that the landing page is focused on what the prospect desires. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a really important element of a Google AdWords project. You need to spend the same quantity of time, if not more, creating your landing page as you do developing your ad and creating your keywords. By creating efficient landing pages you can improve the overall profitability of your projects. Improving the profitability of your project can enable you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be neglected.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you want the web surfer to click only twice, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the web surfer to click through to your landing page.
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