In producing a Google AdWords project, advertisers typically spend the majority of their time developing their ads and investigating their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and generates a click. Frequently advertisers send the internet user to the home page of their site, hoping the website will do the rest of the work. These advertisers are overlooking a really vital part of their AdWords campaign: the landing page. A good landing page is just as important as an excellent ad, great keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page remember to make it specific to the advertisement that is sending the traffic. Just like everything else, the landing page need to be highly targeted. You much better make sure the corresponding landing page has simply that if a surfer clicked an ad expecting to find gold plated doorknobs. There is nothing even worse than having a customer who is all set to buy but can’t.
The function of your ad is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make certain you can convert the internet user within 3 clicks or less. If the web surfer needs to click more than 3 times to buy your product you will most likely lose the sale. Ideally you want the surfer to click only twice, once on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Remember that internet users are impatient. You need to provide what they want with as little effort as possible on their part. Therefore, it is necessary to always keep your original goal (conversions) in mind, in addition to to refer to the particular keywords and contacts us to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the benefits and functions of your services or product. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to construct some excitement in your product and services.
Bullets can be utilized to sum up all advantages the possibility will get from your product or service. They can also sum up all the issues your prospect is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are very essential aspects of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will need to have good copy, which supplies higher information and all the info the prospect requires to make a choice.
Because the surfer can not touch the product it is crucial that they get as much visual information as they require. The crucial thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see photos of gold plated doorknobs, and only read text that explains the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to produce leads, have the type they need to fill out on the landing page.
The landing page is a really crucial aspect of a Google AdWords campaign. You ought to spend the same amount of time, if not more, creating your landing page as you do developing your ad and generating your keywords. By developing efficient landing pages you can enhance the general profitability of your campaigns. Improving the success of your campaign can allow you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your search engine marketing and must not be overlooked.
If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you desire the web surfer to click only twice, when on your advertisement, and as soon as on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page.
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