In developing a Google AdWords campaign, advertisers frequently spend most of their time developing their advertisements and researching their keywords. There is often little or no idea to where the surfer will be sent when the advertisement does its task and creates a click. Often marketers send the web surfer to the web page of their website, hoping the site will do the rest of the work. These marketers are disregarding an extremely vital part of their AdWords campaign: the landing page. A great landing page is just as crucial as a great advertisement, good keywords and strategic bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When creating your landing page remember to make it specific to the advertisement that is sending the traffic. If a surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that.
The function of your advertisement is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Make certain you can convert the internet user within 3 clicks or less. If the web surfer needs to click more than 3 times to buy your item you will probably lose the sale. Ideally you desire the surfer to click just two times, when on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. Therefore, it is essential to always keep your original objective (conversions) in mind, in addition to to describe the specific keywords and contacts us to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you need to explain all the advantages and features of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to build some excitement in your product and services.
Usage lots of bullets and lists in your copy to show your advantages and functions. Bullets are essentially small headings. Bullets can be used to summarize all benefits the prospect will acquire from your product and services. They can also summarize all the issues your prospect is experiencing which your product and services can resolve.
Headings, bullets and subheadings are very crucial elements of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will require to have excellent copy, which supplies higher information and all the info the prospect needs to make a choice.
Considering that the surfer can not touch the item it is crucial that they get as much visual info as they need. The important thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see pictures of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are just looking to generate leads, have the form they require to fill out on the landing page.
You need to spend the exact same quantity of time, if not more, producing your landing page as you do creating your ad and producing your keywords. By creating reliable landing pages you can improve the overall profitability of your campaigns.
If a web surfer clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the surfer to click just twice, once on your ad, and as soon as on your landing page to get to your order page. As I stated previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing sufficient interest in the surfer to click through to your landing page.