In developing a Google AdWords campaign, advertisers frequently spend many of their time producing their advertisements and investigating their keywords. When the ad does its task and creates a click, there is often little or no idea to where the surfer will be sent. Frequently marketers send out the surfer to the web page of their site, hoping the website will do the remainder of the work. These advertisers are disregarding an extremely vital part of their AdWords project: the landing page. An excellent landing page is just as essential as a good ad, great keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more successful and competitive.
When developing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make certain you can convert the internet user within 3 clicks or less. If the surfer needs to click more than 3 times to buy your item you will most likely lose the sale. Ideally you desire the internet user to click just twice, when on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide them what they desire with as little effort as possible on their part. It is crucial to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. The best way to do this is through a good headline. This heading ought to hook the prospect by appealing to her self-interest. What remains in it for her? How will your services or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some enjoyment in your product and services.
Bullets can be used to sum up all advantages the prospect will get from your item or service. They can also sum up all the problems your prospect is experiencing and that your product or service can solve.
Headlines, subheadings and bullets are extremely essential aspects of your landing page. As I stated above, internet users are impatient and spontaneous. They tend to be in a hurry and desire pleasure principle. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the prospect consisted of in your bullets, headlines, and subheadings, for this reason. Obviously there are likewise web surfers who will read your entire page, so you will need to have excellent copy, which provides higher detail and all the information the possibility requires to decide.
Images are usually very efficient, especially if you are offering an item. In this case ensure the web surfer gets a good, clear appearance at the product. Considering that the internet user can not touch the item it is necessary that they get as much visual details as they need. Your copy ought to support your photos and your pictures must support your copy. The crucial thing is that the landing page is concentrated on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that describes the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to produce leads, have the kind they require to fill out on the landing page.
You must spend the same amount of time, if not more, producing your landing page as you do producing your advertisement and creating your keywords. By producing effective landing pages you can enhance the overall success of your projects.
If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the surfer to click only twice, as soon as on your ad, and when on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the web surfer to click through to your landing page.