In creating a Google AdWords project, advertisers often invest the majority of their time producing their advertisements and investigating their keywords. There is often little or no thought to where the internet user will be sent out when the advertisement does its job and produces a click. Frequently advertisers send the web surfer to the web page of their site, hoping the website will do the remainder of the work. These marketers are ignoring a really important part of their AdWords project: the landing page. A good landing page is simply as essential as a good ad, great keywords and tactical bidding. By producing a reliable landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page keep in mind to make it particular to the ad that is sending out the traffic. As with everything else, the landing page need to be highly targeted. If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you better make certain the matching landing page has just that. There is nothing worse than having a customer who is ready to buy but can’t.
The role of your landing page is to transform those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the internet user to click just twice, once on your advertisement, and when on your landing page to get to your order page.
Keep in mind that web surfers are impatient. You need to provide what they desire with as little effort as possible on their part. Therefore, it is necessary to constantly keep your initial objective (conversions) in mind, in addition to to describe the particular keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you need to explain all the advantages and features of your services or product. It is very important to bear in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to build some excitement in your product and services.
Bullets can be utilized to sum up all advantages the prospect will get from your item or service. They can also sum up all the problems your possibility is experiencing and that your item or service can solve.
Subheadings, bullets and headings are very crucial aspects of your landing page. As I said above, web surfers are restless and impulsive. They tend to be in a hurry and want immediate satisfaction. As an outcome, they typically only scan the page. They will just read your headline, subheadings, and bullets if an internet user is scanning your page. It is necessary that you get all the benefits to the prospect included in your bullets, headings, and subheadings, for this reason. Of course there are likewise internet users who will read your whole page, so you will need to have excellent copy, which offers greater information and all the info the prospect requires to make a choice.
Because the web surfer can not touch the product it is important that they get as much visual info as they need. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see pictures of gold plated doorknobs, and only read text that explains the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the form they require to fill out on the landing page.
The landing page is a very essential element of a Google AdWords project. You need to spend the same amount of time, if not more, creating your landing page as you do producing your advertisement and creating your keywords. By developing effective landing pages you can improve the general profitability of your campaigns. Improving the success of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be disregarded.
If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the surfer to click just two times, when on your advertisement, and when on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by creating adequate interest in the surfer to click through to your landing page.