These marketers are neglecting an extremely crucial part of their AdWords campaign: the landing page. A great landing page is just as essential as a good ad, good keywords and strategic bidding. By developing an efficient landing page marketers can increase conversions, which will make their campaigns more rewarding and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. Similar to whatever else, the landing page should be extremely targeted. If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. There is nothing worse than having a client who is ready to buy however can’t.
The function of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the web surfer to click just twice, as soon as on your ad, and once on your landing page to get to your order page.
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Keep in mind that internet users are impatient. You need to provide them what they want with as little effort as possible on their part. For that reason, it is essential to constantly keep your original goal (conversions) in mind, in addition to to describe the particular keywords and contacts us to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I stated in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you need to explain all the advantages and functions of your services or product. It is essential to remember that your landing page is your sales page.
Your ad did its task by generating enough interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. The very best method to do this is through a good headline. This heading needs to hook the possibility by attracting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to develop some enjoyment in your product or service.
Use lots of bullets and lists in your copy to show your benefits and functions. Bullets are essentially tiny headings. Bullets can be used to summarize all advantages the possibility will gain from your service or product. They can also sum up all the problems your possibility is experiencing which your product and services can resolve.
Bullets, subheadings and headings are very crucial aspects of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will require to have great copy, which supplies greater detail and all the information the possibility needs to make a choice.
Because the surfer can not touch the product it is crucial that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are only looking to generate leads, have the kind they require to fill out on the landing page.
You need to invest the very same amount of time, if not more, creating your landing page as you do creating your advertisement and creating your keywords. By developing efficient landing pages you can improve the general profitability of your campaigns.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the web surfer to click just twice, once on your advertisement, and once on your landing page to get to your order page. As I said previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the web surfer to click through to your landing page.
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