These advertisers are disregarding a really important part of their AdWords campaign: the landing page. A great landing page is simply as important as an excellent ad, excellent keywords and strategic bidding. By developing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page remember to make it specific to the ad that is sending the traffic. If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The role of your landing page is to transform those clicks into leads or sales. If the web surfer has to click more than 3 times to buy your item you will most likely lose the sale. Preferably you desire the internet user to click only two times, when on your ad, and once on your landing page to get to your order page.
Keep in mind that surfers are restless. You need to provide what they want with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to construct some enjoyment in your product and services.
Use plenty of bullets and lists in your copy to show your benefits and functions. Bullets are basically small headings. Bullets can be utilized to summarize all advantages the prospect will get from your services or product. They can likewise sum up all the issues your possibility is experiencing which your product or service can fix.
Bullets, headings and subheadings are extremely crucial elements of your landing page. As I stated above, surfers are impatient and impulsive. They tend to be in a hurry and want immediate satisfaction. As a result, they frequently only scan the page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. It is very important that you get all the advantages to the prospect included in your subheadings, headlines, and bullets, for this factor. Of course there are likewise internet users who will read your whole page, so you will require to have good copy, which supplies higher detail and all the information the prospect needs to make a choice.
Because the internet user can not touch the product it is crucial that they get as much visual info as they need. The essential thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and only read text that describes the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to produce leads, have the type they need to fill out on the landing page.
You must spend the very same quantity of time, if not more, developing your landing page as you do producing your advertisement and producing your keywords. By producing efficient landing pages you can improve the total profitability of your projects.
If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Ideally you want the surfer to click only two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the surfer to click through to your landing page.