In developing a Google AdWords campaign, marketers typically invest the majority of their time developing their ads and investigating their keywords. There is typically little or no thought to where the web surfer will be sent when the ad does its task and creates a click. Often marketers send the web surfer to the home page of their website, hoping the website will do the rest of the work. These marketers are ignoring a really fundamental part of their AdWords project: the landing page. A great landing page is simply as important as a great advertisement, great keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more profitable and competitive.
When creating your landing page keep in mind to make it particular to the ad that is sending the traffic. As with whatever else, the landing page must be highly targeted. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better ensure the corresponding landing page has just that. There is nothing worse than having a consumer who is all set to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Make certain you can convert the surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will most likely lose the sale.. Preferably you desire the internet user to click only twice, as soon as on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide what they want with as little effort as possible on their part. It is important to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when producing your landing page.
As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through an excellent heading. This heading needs to hook the possibility by attracting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to construct some enjoyment in your services or product.
Use lots of bullets and lists in your copy to show your advantages and features. Bullets are essentially tiny headlines. Bullets can be used to summarize all advantages the prospect will get from your item or service. They can also summarize all the problems your prospect is experiencing and that your product or service can resolve.
Subheadings, headings and bullets are extremely important elements of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise surfers who will read your entire page, so you will require to have good copy, which provides higher information and all the info the possibility needs to make a decision.
Because the web surfer can not touch the item it is crucial that they get as much visual details as they require. The essential thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see images of gold plated doorknobs, and only read text that describes the functions and advantages of gold plated doorknobs.
Finally, at some time you will require to request the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer needs to only need to click through to your order page to supply their credit card details. If you are only looking to produce leads, have the kind they need to fill out on the landing page as well.
You must invest the exact same quantity of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By producing efficient landing pages you can improve the total success of your campaigns.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you want the web surfer to click just twice, once on your advertisement, and as soon as on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by creating enough interest in the internet user to click through to your landing page.