These marketers are neglecting a very important part of their AdWords project: the landing page. An excellent landing page is simply as essential as a good advertisement, great keywords and tactical bidding. By developing a reliable landing page advertisers can increase conversions, which will make their projects more competitive and lucrative.
When producing your landing page keep in mind to make it specific to the ad that is sending out the traffic. Similar to everything else, the landing page must be highly targeted. You better make sure the corresponding landing page has just that if a web surfer clicked an ad expecting to discover gold plated doorknobs. There is absolutely nothing worse than having a customer who is prepared to buy but can’t.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Ensure you can convert the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to purchase your product you will most likely lose the sale.. Ideally you desire the web surfer to click just twice, once on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that web surfers are restless. You require to provide what they desire with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when developing your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you require to describe all the advantages and functions of your item or service. It is essential to bear in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to develop some enjoyment in your services or product.
Usage a lot of bullets and lists in your copy to show your advantages and functions. Bullets are basically mini headings. Bullets can be utilized to summarize all advantages the possibility will gain from your product or service. They can also sum up all the problems your prospect is experiencing and that your product and services can solve.
Bullets, subheadings and headlines are really crucial elements of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will need to have good copy, which offers higher information and all the info the prospect requires to make a choice.
Because the surfer can not touch the product it is essential that they get as much visual information as they need. The essential thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they just see images of gold plated doorknobs, and just read text that describes the functions and advantages of gold plated doorknobs.
At some point you will need to ask for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user must just need to click through to your order page to supply their credit card info. Have the form they need to fill out on the landing page as well if you are only looking to create leads.
The landing page is an extremely essential aspect of a Google AdWords campaign. You ought to invest the very same amount of time, if not more, creating your landing page as you do developing your ad and creating your keywords. By producing efficient landing pages you can enhance the overall success of your campaigns. Improving the success of your campaign can permit you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be disregarded.
If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Ideally you desire the web surfer to click just twice, when on your ad, and once on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the surfer to click through to your landing page.
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