In developing a Google AdWords project, marketers often invest the majority of their time developing their advertisements and investigating their keywords. When the ad does its job and produces a click, there is often little or no idea to where the web surfer will be sent. Frequently advertisers send the internet user to the house page of their website, hoping the website will do the rest of the work. These advertisers are neglecting an extremely vital part of their AdWords campaign: the landing page. A good landing page is simply as important as an excellent advertisement, great keywords and tactical bidding. By producing a reliable landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When creating your landing page remember to make it particular to the ad that is sending out the traffic. As with whatever else, the landing page need to be highly targeted. You much better make sure the matching landing page has just that if a web surfer clicked an ad expecting to find gold plated doorknobs. There is absolutely nothing worse than having a client who is prepared to purchase but can’t.
The role of your landing page is to transform those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you desire the internet user to click just twice, when on your ad, and as soon as on your landing page to get to your order page.
Keep in mind that surfers are impatient. You need to give them what they want with as little effort as possible on their part. It is essential to constantly keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you require to discuss all the advantages and features of your product or service. It is necessary to remember that your landing page is your sales page.
Your advertisement did its job by producing enough interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. The finest method to do this is through a good heading. This headline ought to hook the prospect by interesting her self-interest. What remains in it for her? How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to build some enjoyment in your service or product.
Bullets can be utilized to summarize all advantages the possibility will get from your item or service. They can likewise sum up all the issues your prospect is experiencing and that your product or service can resolve.
Bullets, subheadings and headlines are very important elements of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will need to have great copy, which supplies greater information and all the details the prospect requires to make a decision.
Pictures are usually extremely reliable, specifically if you are offering a product. In this case make certain the surfer gets an excellent, clear look at the product. Because the internet user can not touch the item it is necessary that they get as much visual info as they need. Your copy needs to support your images and your images must support your copy. The important thing is that the landing page is focused on what the possibility desires. So if the prospect is trying to find gold plated doorknobs, then when they click your ad they should go to a landing page where they only see images of gold plated doorknobs, and only read text that describes the functions and benefits of gold plated doorknobs.
Finally, eventually you will need to request for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. The web surfer ought to just need to click through to your order page to provide their credit card information. If you are only aiming to produce leads, have the kind they require to complete on the landing page also.
The landing page is a very essential aspect of a Google AdWords project. You need to invest the exact same quantity of time, if not more, developing your landing page as you do developing your ad and generating your keywords. By creating effective landing pages you can improve the overall profitability of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an important part of your search engine marketing and need to not be disregarded.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Ideally you want the internet user to click just two times, once on your advertisement, and as soon as on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page.