In developing a Google AdWords project, marketers often spend many of their time developing their ads and researching their keywords. When the advertisement does its job and generates a click, there is often little or no idea to where the internet user will be sent. Typically advertisers send the web surfer to the web page of their site, hoping the website will do the remainder of the work. These advertisers are neglecting an extremely crucial part of their AdWords project: the landing page. An excellent landing page is just as important as a good ad, good keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When producing your landing page remember to make it particular to the ad that is sending out the traffic. As with everything else, the landing page need to be highly targeted. If an internet user clicked an ad expecting to find gold plated doorknobs, then you better make certain the matching landing page has simply that. There is absolutely nothing even worse than having a consumer who is all set to purchase however can’t.
The function of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. If the web surfer needs to click more than 3 times to buy your item you will probably lose the sale. Preferably you desire the internet user to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that surfers are impatient. You need to offer them what they want with as little effort as possible on their part. For that reason, it is essential to always keep your original objective (conversions) in mind, along with to describe the particular keywords and contacts us to action in your ad, when producing your landing page.
As I said in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to complete the sale. The best method to do this is through an excellent heading. This headline ought to hook the possibility by attracting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to build some excitement in your item or service.
Use plenty of bullets and lists in your copy to reveal your advantages and features. Bullets are basically tiny headings. Bullets can be used to summarize all advantages the prospect will get from your service or product. They can also summarize all the issues your prospect is experiencing and that your product and services can solve.
Subheadings, headings and bullets are really important elements of your landing page. As I said above, internet users are impulsive and impatient. They tend to be in a rush and want instantaneous satisfaction. As a result, they typically only scan the page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is essential that you get all the advantages to the prospect consisted of in your subheadings, bullets, and headlines, for this reason. Naturally there are likewise surfers who will read your entire page, so you will need to have great copy, which provides greater information and all the information the prospect needs to decide.
Images are generally really efficient, especially if you are selling an item. In this case ensure the surfer gets an excellent, clear look at the item. Since the web surfer can not touch the product it is necessary that they get as much visual details as they need. Your copy should support your images and your pictures need to support your copy. The essential thing is that the landing page is concentrated on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the type they need to fill out on the landing page.
You must spend the very same amount of time, if not more, creating your landing page as you do producing your ad and producing your keywords. By creating effective landing pages you can enhance the overall success of your projects.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you want the surfer to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. As I stated previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by producing enough interest in the surfer to click through to your landing page.
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