These advertisers are neglecting a very crucial part of their AdWords campaign: the landing page. A good landing page is simply as important as a good advertisement, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When producing your landing page keep in mind to make it specific to the ad that is sending out the traffic. Just like everything else, the landing page should be highly targeted. You much better make sure the matching landing page has just that if a surfer clicked an ad anticipating to find gold plated doorknobs. There is nothing worse than having a client who is ready to buy however can’t.
The function of your landing page is to transform those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you want the surfer to click just two times, once on your ad, and when on your landing page to get to your order page.
Bear in mind that internet users are restless. You require to offer them what they desire with as little effort as possible on their part. It is important to constantly keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the room you require to discuss all the advantages and functions of your product and services. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some excitement in your item or service.
Bullets can be used to summarize all advantages the prospect will gain from your product or service. They can also summarize all the issues your prospect is experiencing and that your product or service can solve.
Subheadings, headlines and bullets are extremely essential elements of your landing page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will need to have good copy, which offers greater detail and all the info the prospect needs to make a choice.
Since the web surfer can not touch the item it is important that they get as much visual info as they require. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are just looking to generate leads, have the form they need to fill out on the landing page.
You need to spend the same amount of time, if not more, producing your landing page as you do creating your ad and creating your keywords. By producing efficient landing pages you can improve the general profitability of your campaigns.
If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you desire the web surfer to click only twice, when on your advertisement, and once on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by creating adequate interest in the surfer to click through to your landing page.