In developing a Google AdWords project, advertisers frequently spend most of their time developing their ads and researching their keywords. There is frequently little or no thought to where the internet user will be sent when the ad does its job and produces a click. Often marketers send out the web surfer to the home page of their site, hoping the website will do the remainder of the work. These advertisers are neglecting a very essential part of their AdWords campaign: the landing page. A good landing page is just as essential as a good advertisement, good keywords and strategic bidding. By creating an effective landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When producing your landing page remember to make it particular to the ad that is sending out the traffic. If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your item you will most likely lose the sale. Preferably you desire the surfer to click only two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Keep in mind that internet users are restless. You need to provide what they desire with as little effort as possible on their part. It is crucial to constantly keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you need to discuss all the benefits and features of your services or product. It is important to remember that your landing page is your sales page.
Your ad did its task by producing enough interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. The finest way to do this is through a great heading. This headline should hook the prospect by attracting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the functions of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to develop some enjoyment in your service or product.
Usage lots of bullets and lists in your copy to reveal your advantages and functions. Bullets are basically small headlines. Bullets can be utilized to summarize all benefits the prospect will acquire from your product or service. They can likewise summarize all the issues your possibility is experiencing and that your service or product can resolve.
Bullets, headings and subheadings are extremely crucial aspects of your landing page. As I said above, surfers are restless and spontaneous. They tend to be in a rush and want immediate gratification. As a result, they often just scan the page. They will just read your heading, subheadings, and bullets if an internet user is scanning your page. It is essential that you get all the benefits to the possibility included in your bullets, headlines, and subheadings, for this factor. Naturally there are likewise surfers who will read your whole page, so you will need to have excellent copy, which offers higher information and all the details the prospect needs to decide.
Given that the surfer can not touch the item it is crucial that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see pictures of gold plated doorknobs, and just read text that describes the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the form they need to fill out on the landing page.
You must invest the exact same quantity of time, if not more, developing your landing page as you do producing your ad and generating your keywords. By producing efficient landing pages you can improve the general profitability of your projects.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you desire the internet user to click just twice, when on your ad, and once on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the web surfer to click through to your landing page.