In producing a Google AdWords campaign, marketers often invest the majority of their time producing their advertisements and investigating their keywords. When the advertisement does its job and produces a click, there is often little or no idea to where the web surfer will be sent out. Frequently advertisers send out the web surfer to the web page of their site, hoping the website will do the rest of the work. These marketers are overlooking a really crucial part of their AdWords campaign: the landing page. An excellent landing page is simply as essential as an excellent advertisement, great keywords and strategic bidding. By developing an efficient landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When producing your landing page remember to make it specific to the ad that is sending out the traffic. If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to purchase your item you will most likely lose the sale.. Preferably you desire the internet user to click only two times, once on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are restless. You need to provide what they desire with as little effort as possible on their part. Therefore, it is crucial to constantly keep your original goal (conversions) in mind, along with to describe the specific keywords and calls to action in your ad, when developing your landing page.
As I said in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by generating enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to develop some excitement in your service or product.
Usage lots of bullets and lists in your copy to show your advantages and features. Bullets are basically mini headlines. Bullets can be used to summarize all benefits the possibility will get from your product and services. They can likewise summarize all the problems your prospect is experiencing and that your services or product can fix.
Headlines, bullets and subheadings are really important elements of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will require to have great copy, which supplies higher detail and all the info the prospect requires to make a choice.
Because the web surfer can not touch the product it is important that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to generate leads, have the kind they need to fill out on the landing page.
The landing page is an extremely essential aspect of a Google AdWords project. You must invest the exact same quantity of time, if not more, producing your landing page as you do developing your ad and producing your keywords. By developing effective landing pages you can improve the total success of your campaigns. Improving the success of your project can allow you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your search engine marketing and should not be overlooked.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the internet user to click only twice, once on your ad, and when on your landing page to get to your order page. As I said before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the web surfer to click through to your landing page.