In developing a Google AdWords campaign, advertisers frequently invest most of their time creating their advertisements and researching their keywords. When the ad does its job and creates a click, there is frequently little or no thought to where the web surfer will be sent out. Frequently marketers send out the web surfer to the house page of their site, hoping the website will do the remainder of the work. These marketers are ignoring an extremely essential part of their AdWords campaign: the landing page. An excellent landing page is simply as essential as a good advertisement, excellent keywords and strategic bidding. By creating an effective landing page marketers can increase conversions, which will make their campaigns more profitable and competitive.
When producing your landing page remember to make it specific to the advertisement that is sending out the traffic. Just like whatever else, the landing page must be extremely targeted. If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better ensure the corresponding landing page has just that. There is nothing worse than having a consumer who is ready to buy however can’t.
The function of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your item you will probably lose the sale. Preferably you desire the surfer to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Bear in mind that internet users are impatient. You need to provide what they want with as little effort as possible on their part. Therefore, it is essential to always keep your initial goal (conversions) in mind, in addition to to describe the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you need to describe all the benefits and functions of your product and services. It is very important to bear in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to construct some enjoyment in your product or service.
Bullets can be used to summarize all benefits the prospect will get from your item or service. They can also summarize all the issues your prospect is experiencing and that your item or service can solve.
Headlines, subheadings and bullets are very crucial elements of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will need to have great copy, which supplies greater information and all the info the possibility requires to make a choice.
Photos are generally extremely effective, particularly if you are selling a product. In this case make sure the web surfer gets an excellent, clear take a look at the product. Given that the surfer can not touch the item it is important that they get as much visual details as they need. Your copy ought to support your images and your photos must support your copy. The crucial thing is that the landing page is concentrated on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they only see photos of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
Finally, eventually you will need to request the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The surfer must only have to click through to your order page to provide their credit card information. Have the form they need to fill out on the landing page as well if you are just looking to produce leads.
You should invest the exact same quantity of time, if not more, creating your landing page as you do creating your advertisement and creating your keywords. By creating efficient landing pages you can enhance the overall success of your campaigns.
If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the web surfer to click just twice, once on your ad, and when on your landing page to get to your order page. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by producing enough interest in the surfer to click through to your landing page.