These marketers are ignoring an extremely important part of their AdWords project: the landing page. A good landing page is simply as important as a good ad, good keywords and strategic bidding. By developing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and lucrative.
When producing your landing page remember to make it specific to the advertisement that is sending the traffic. If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Ensure you can transform the surfer within 3 clicks or less. If the web surfer has to click more than 3 times to buy your product you will most likely lose the sale. Ideally you want the web surfer to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that web surfers are impatient. You require to provide them what they desire with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through a good headline. This heading ought to hook the prospect by interesting her self-interest. What’s in it for her? How will your service or product benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to build some enjoyment in your product and services.
Bullets can be utilized to summarize all benefits the prospect will get from your product or service. They can also sum up all the problems your prospect is experiencing and that your product or service can fix.
Bullets, subheadings and headings are extremely essential aspects of your landing page. As I said above, web surfers are impulsive and impatient. They tend to be in a rush and want instantaneous gratification. As a result, they often only scan the page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the advantages to the prospect consisted of in your headings, subheadings, and bullets, for this reason. Of course there are also surfers who will read your whole page, so you will require to have good copy, which offers greater information and all the details the prospect requires to make a choice.
Since the web surfer can not touch the product it is essential that they get as much visual details as they require. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that describes the functions and advantages of gold plated doorknobs.
Finally, at some point you will need to request for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The web surfer needs to just have to click through to your order page to supply their credit card information. If you are just aiming to create leads, have the kind they need to complete on the landing page too.
You must spend the exact same quantity of time, if not more, creating your landing page as you do producing your ad and producing your keywords. By creating effective landing pages you can improve the total success of your campaigns.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you want the web surfer to click only two times, once on your advertisement, and as soon as on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the internet user to click through to your landing page.