These marketers are neglecting a very important part of their AdWords campaign: the landing page. An excellent landing page is just as important as a good ad, great keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and successful.
When creating your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. As with whatever else, the landing page need to be extremely targeted. If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you better ensure the matching landing page has just that. There is nothing even worse than having a customer who is all set to purchase however can’t.
The function of your landing page is to transform those clicks into leads or sales. If the web surfer has to click more than 3 times to purchase your item you will most likely lose the sale. Ideally you desire the web surfer to click just twice, once on your ad, and as soon as on your landing page to get to your order page.
Keep in mind that internet users are restless. You require to provide what they desire with as little effort as possible on their part. For that reason, it is necessary to constantly keep your initial objective (conversions) in mind, as well as to describe the specific keywords and contacts us to action in your advertisement, when developing your landing page.
As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to construct some excitement in your services or product.
Bullets can be used to sum up all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are really important aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will require to have good copy, which supplies greater detail and all the info the possibility needs to make a decision.
Photos are usually very effective, especially if you are selling a product. In this case ensure the internet user gets an excellent, clear take a look at the product. Considering that the surfer can not touch the product it is crucial that they get as much visual info as they require. Your copy must support your images and your photos must support your copy. The crucial thing is that the landing page is concentrated on what the prospect desires. So if the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see images of gold plated doorknobs, and only read text that describes the functions and benefits of gold plated doorknobs.
Lastly, at some time you will require to request for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The web surfer should only have to click through to your order page to provide their charge card info. If you are just seeking to generate leads, have the kind they need to fill out on the landing page as well.
The landing page is a really essential element of a Google AdWords campaign. You need to invest the very same amount of time, if not more, producing your landing page as you do creating your advertisement and generating your keywords. By creating effective landing pages you can improve the total profitability of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and should not be ignored.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Ideally you desire the internet user to click only twice, once on your advertisement, and when on your landing page to get to your order page. As I said before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by producing sufficient interest in the surfer to click through to your landing page.