These marketers are neglecting a really essential part of their AdWords project: the landing page. A great landing page is simply as crucial as a great advertisement, good keywords and tactical bidding. By producing a reliable landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page remember to make it specific to the advertisement that is sending out the traffic. As with everything else, the landing page must be highly targeted. You better make sure the corresponding landing page has just that if an internet user clicked an advertisement anticipating to find gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is all set to purchase but can’t.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can transform the web surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will most likely lose the sale.. Preferably you want the web surfer to click just twice, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that surfers are restless. You require to provide them what they want with as little effort as possible on their part. It is important to always keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when producing your landing page.
As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The finest way to do this is through a great heading. This heading needs to hook the possibility by attracting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some excitement in your services or product.
Bullets can be utilized to sum up all benefits the prospect will acquire from your item or service. They can also sum up all the problems your prospect is experiencing and that your item or service can solve.
Headings, bullets and subheadings are very important aspects of your landing page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will require to have excellent copy, which provides greater detail and all the info the prospect requires to make a decision.
Pictures are typically really reliable, particularly if you are offering an item. In this case ensure the surfer gets a good, clear look at the product. Given that the surfer can not touch the product it is necessary that they get as much visual details as they need. Your copy should support your images and your pictures ought to support your copy. The essential thing is that the landing page is concentrated on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
Lastly, eventually you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The internet user must only have to click through to your order page to offer their credit card info. Have the form they require to fill out on the landing page as well if you are only looking to produce leads.
The landing page is an extremely important element of a Google AdWords project. You must spend the very same amount of time, if not more, producing your landing page as you do developing your ad and producing your keywords. By developing efficient landing pages you can enhance the general success of your projects. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and need to not be overlooked.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the web surfer to click just two times, once on your advertisement, and once on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating adequate interest in the surfer to click through to your landing page.