In creating a Google AdWords project, marketers typically invest the majority of their time producing their advertisements and investigating their keywords. When the ad does its job and generates a click, there is frequently little or no idea to where the internet user will be sent. Often marketers send the web surfer to the web page of their website, hoping the site will do the rest of the work. These marketers are ignoring a very crucial part of their AdWords project: the landing page. An excellent landing page is simply as essential as a great advertisement, good keywords and tactical bidding. By creating an efficient landing page advertisers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the internet user to click just twice, as soon as on your advertisement, and when on your landing page to get to your order page.
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Keep in mind that internet users are restless. You need to provide what they want with as little effort as possible on their part. Therefore, it is very important to constantly keep your original objective (conversions) in mind, along with to describe the particular keywords and calls to action in your advertisement, when creating your landing page.
As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. The finest method to do this is through a great headline. This heading ought to hook the possibility by attracting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to build some enjoyment in your product and services.
Bullets can be utilized to summarize all advantages the prospect will acquire from your item or service. They can also summarize all the problems your possibility is experiencing and that your item or service can solve.
Bullets, headings and subheadings are really important elements of your landing page. As I stated above, surfers are impulsive and impatient. They tend to be in a rush and want immediate satisfaction. As a result, they typically just scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is very important that you get all the advantages to the possibility included in your headlines, subheadings, and bullets, for this factor. Obviously there are also internet users who will read your whole page, so you will need to have good copy, which supplies greater detail and all the info the possibility needs to decide.
Pictures are usually very efficient, particularly if you are selling a product. In this case make certain the web surfer gets a good, clear take a look at the product. Given that the web surfer can not touch the product it is crucial that they get as much visual info as they require. Your copy must support your photos and your pictures ought to support your copy. The crucial thing is that the landing page is focused on what the prospect desires. So if the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see pictures of gold plated doorknobs, and only check out text that explains the features and advantages of gold plated doorknobs.
Finally, at some time you will require to request the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user should just have to click through to your order page to provide their charge card details. If you are just seeking to create leads, have the form they require to complete on the landing page as well.
The landing page is a really essential element of a Google AdWords campaign. You must invest the same quantity of time, if not more, developing your landing page as you do developing your advertisement and producing your keywords. By developing effective landing pages you can improve the general profitability of your campaigns. Improving the profitability of your campaign can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and should not be overlooked.
If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you desire the web surfer to click just two times, as soon as on your ad, and once on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the internet user to click through to your landing page.
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