In producing a Google AdWords campaign, advertisers frequently invest most of their time creating their ads and researching their keywords. There is frequently little or no thought to where the internet user will be sent when the advertisement does its job and creates a click. Often marketers send the web surfer to the house page of their website, hoping the website will do the remainder of the work. These advertisers are disregarding a very vital part of their AdWords campaign: the landing page. A great landing page is just as essential as a great advertisement, great keywords and tactical bidding. By creating an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and lucrative.
When developing your landing page remember to make it particular to the advertisement that is sending out the traffic. If an internet user clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make certain you can transform the surfer within 3 clicks or less. If the surfer needs to click more than 3 times to buy your item you will probably lose the sale. Ideally you want the web surfer to click only two times, when on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide what they desire with as little effort as possible on their part. For that reason, it is necessary to always keep your initial objective (conversions) in mind, along with to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you require to explain all the advantages and functions of your product and services. It is very important to remember that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the internet user to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The finest method to do this is through a good headline. This heading ought to hook the prospect by interesting her self-interest. What’s in it for her? How will your service or product benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to develop some enjoyment in your service or product.
Bullets can be used to sum up all advantages the prospect will get from your item or service. They can also sum up all the issues your prospect is experiencing and that your product or service can solve.
Headings, subheadings and bullets are very essential elements of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have excellent copy, which supplies greater information and all the details the prospect needs to make a decision.
Images are normally very reliable, especially if you are offering a product. In this case ensure the internet user gets an excellent, clear take a look at the item. Considering that the surfer can not touch the item it is crucial that they get as much visual information as they need. Your copy must support your images and your photos must support your copy. The crucial thing is that the landing page is concentrated on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see images of gold plated doorknobs, and just check out text that explains the features and advantages of gold plated doorknobs.
Finally, at some point you will require to request for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user must just have to click through to your order page to supply their credit card details. If you are just seeking to produce leads, have the type they need to complete on the landing page too.
You should spend the same amount of time, if not more, developing your landing page as you do producing your advertisement and creating your keywords. By creating reliable landing pages you can enhance the overall success of your campaigns.
If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the internet user to click only two times, once on your ad, and once on your landing page to get to your order page. As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the web surfer to click through to your landing page.