These marketers are neglecting a very essential part of their AdWords project: the landing page. A great landing page is just as essential as a great ad, good keywords and tactical bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. Similar to whatever else, the landing page should be highly targeted. If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you better ensure the matching landing page has just that. There is nothing worse than having a consumer who is all set to buy however can’t.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Make sure you can transform the web surfer within 3 clicks or less. If the internet user needs to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the internet user to click just twice, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
SamCart Vs Shopping Cart Elite
Keep in mind that surfers are restless. You require to provide what they desire with as little effort as possible on their part. For that reason, it is essential to constantly keep your original objective (conversions) in mind, in addition to to refer to the particular keywords and contacts us to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the advantages and features of your service or product. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through a great heading. This heading should hook the possibility by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some enjoyment in your services or product.
Use lots of bullets and lists in your copy to show your benefits and features. Bullets are basically tiny headings. Bullets can be utilized to sum up all advantages the prospect will acquire from your services or product. They can also summarize all the issues your prospect is experiencing which your service or product can resolve.
Bullets, headings and subheadings are really essential aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will require to have good copy, which provides higher detail and all the details the prospect needs to make a choice.
Since the web surfer can not touch the item it is crucial that they get as much visual info as they need. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and just check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are just looking to create leads, have the type they need to fill out on the landing page.
The landing page is a really essential element of a Google AdWords project. You should spend the same quantity of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By creating effective landing pages you can enhance the total profitability of your campaigns. Improving the success of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your search engine marketing and must not be disregarded.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the internet user to click only two times, once on your advertisement, and once on your landing page to get to your order page. As I said previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the surfer to click through to your landing page.
SamCart Vs Shopping Cart Elite