In creating a Google AdWords campaign, advertisers typically invest many of their time producing their advertisements and researching their keywords. There is typically little or no idea to where the surfer will be sent when the ad does its job and creates a click. Frequently advertisers send the surfer to the web page of their website, hoping the site will do the remainder of the work. These marketers are neglecting a really essential part of their AdWords campaign: the landing page. A great landing page is simply as important as a good ad, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and successful.
When creating your landing page keep in mind to make it particular to the advertisement that is sending the traffic. Similar to everything else, the landing page need to be highly targeted. You better make sure the matching landing page has simply that if an internet user clicked an ad expecting to discover gold plated doorknobs. There is absolutely nothing even worse than having a customer who is prepared to buy but can’t.
The role of your advertisement is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Ensure you can transform the internet user within 3 clicks or less. If the surfer needs to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the surfer to click only two times, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Bear in mind that internet users are restless. You need to offer them what they want with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when producing your landing page.
As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing sufficient interest in the surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to complete the sale. The finest method to do this is through a great headline. This heading must hook the prospect by attracting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to develop some enjoyment in your services or product.
Bullets can be used to sum up all benefits the prospect will acquire from your item or service. They can likewise summarize all the problems your prospect is experiencing and that your item or service can solve.
Bullets, headlines and subheadings are extremely crucial aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will require to have good copy, which supplies greater detail and all the information the prospect requires to make a decision.
Images are generally very reliable, particularly if you are selling an item. In this case ensure the internet user gets an excellent, clear look at the product. Because the surfer can not touch the item it is essential that they get as much visual information as they require. Your copy should support your photos and your images must support your copy. The crucial thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and just check out text that describes the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are just looking to create leads, have the type they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords project. You ought to spend the very same quantity of time, if not more, developing your landing page as you do developing your advertisement and creating your keywords. By developing reliable landing pages you can improve the general profitability of your projects. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your search engine marketing and should not be ignored.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you desire the internet user to click only twice, when on your ad, and when on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing adequate interest in the surfer to click through to your landing page.
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