In creating a Google AdWords campaign, marketers often invest the majority of their time developing their advertisements and investigating their keywords. When the ad does its job and creates a click, there is typically little or no idea to where the web surfer will be sent out. Typically advertisers send out the surfer to the web page of their site, hoping the site will do the rest of the work. These advertisers are disregarding a very important part of their AdWords project: the landing page. A great landing page is simply as important as an excellent advertisement, excellent keywords and strategic bidding. By developing an effective landing page marketers can increase conversions, which will make their campaigns more competitive and successful.
When developing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The role of your ad is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Make sure you can convert the internet user within 3 clicks or less. , if the surfer has to click more than 3 times to buy your product you will most likely lose the sale.. Ideally you desire the surfer to click only twice, once on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that internet users are restless. You need to provide them what they want with as little effort as possible on their part. It is crucial to constantly keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when developing your landing page.
As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by producing enough interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. The very best method to do this is through a great headline. This headline ought to hook the prospect by appealing to her self-interest. What remains in it for her? How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to construct some excitement in your service or product.
Bullets can be used to sum up all benefits the prospect will get from your item or service. They can also sum up all the issues your prospect is experiencing and that your product or service can fix.
Bullets, headings and subheadings are very important elements of your landing page. As I stated above, web surfers are restless and impulsive. They tend to be in a rush and want instantaneous satisfaction. As a result, they frequently only scan the page. They will just read your headline, subheadings, and bullets if a surfer is scanning your page. It is essential that you get all the benefits to the possibility consisted of in your bullets, subheadings, and headlines, for this reason. Obviously there are likewise surfers who will read your whole page, so you will require to have good copy, which offers higher detail and all the info the possibility requires to decide.
Given that the surfer can not touch the item it is crucial that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see photos of gold plated doorknobs, and only check out text that describes the features and benefits of gold plated doorknobs.
Lastly, eventually you will require to request for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The surfer should just need to click through to your order page to provide their charge card details. If you are only looking to generate leads, have the form they need to fill out on the landing page.
The landing page is an extremely essential element of a Google AdWords project. You need to spend the exact same quantity of time, if not more, creating your landing page as you do producing your ad and producing your keywords. By developing reliable landing pages you can improve the overall success of your projects. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and need to not be neglected.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you desire the internet user to click only twice, once on your advertisement, and as soon as on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the web surfer to click through to your landing page.