These advertisers are ignoring a really essential part of their AdWords project: the landing page. An excellent landing page is simply as essential as a great ad, great keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their campaigns more successful and competitive.
When creating your landing page remember to make it particular to the ad that is sending out the traffic. If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to buy your product you will probably lose the sale. Preferably you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page.
Bear in mind that internet users are restless. You require to provide what they desire with as little effort as possible on their part. It is important to constantly keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you need to explain all the benefits and features of your item or service. It is essential to bear in mind that your landing page is your sales page.
Your ad did its task by producing sufficient interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your services or product.
Usage lots of bullets and lists in your copy to reveal your advantages and features. Bullets are basically tiny headings. Bullets can be utilized to summarize all advantages the possibility will gain from your product or service. They can likewise sum up all the problems your possibility is experiencing which your product and services can solve.
Bullets, headlines and subheadings are extremely important aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will require to have good copy, which provides higher information and all the details the possibility needs to make a decision.
Considering that the web surfer can not touch the product it is important that they get as much visual details as they need. The important thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are just looking to create leads, have the kind they need to fill out on the landing page.
You should invest the same amount of time, if not more, creating your landing page as you do producing your ad and creating your keywords. By creating reliable landing pages you can enhance the overall profitability of your projects.
If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the internet user to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I said before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating sufficient interest in the surfer to click through to your landing page.