Web design with a difference
Anybody looking for a web designer is spoilt for choice. Type in web design in Google and you will come up with millions of websites offering web design around the world. The web design industry is indeed extremely competitive. So how do we go about choosing a web design company that offers websites that are not only well designed but equally important, a website that ranks well on major search engines?
A lot has been written on web design that sell products and services but relatively few web designers know how or are even bothered about developing websites with the basic elements required to give your website a head start on search engines.
Here are a few important web design tips that will set your website apart when it comes to ranking on search engines and selling your products and services.
1. Every web design should include the famous tags. There is no excuse for not including these in a web design from the outset. No matter what they say, tags have their say in the way search engines look at your website and no web design is complete without carefully chosen tags.
There are 3 important tags namely the Title tag, Description tag and the keywords tag. Each web page should have its own set of tags. What are these tags? These are words and phrases that are embedded in the HTML of the website and very easy to include in your web design.
Let us look at each of these tags.
2. The Title tag is an important part of web design for search engine optimisation. This tag is likely to be picked up by search engines and displayed as a result header when a visitor finds your website on a search engine. This tag also appears as the title that in the blue strip at the top of your browser.
A good web design will contain a short Title tag that includes the keywords you think visitors will use to find your site.
3. The Web design should also include the Description tag. This is a short description of what the web page is about and it often appears just below the title in search engine results. Although the importance of the Description tag in search engine ranking is uncertain, the description in a web design acts like a sales pitch. This is your opportunity to tell the visitor what the web page is about and why he or she should click on your website. Remember, web design is not just about building a website and getting it ranked. A good web design should do all this, get the visitor to click on your website when it is found and sell your products and services.
4. Let’s look at the Keywords tag. A lot of web designs contain a mass of supposed key words in the Keywords tag. Keywords are the words or phrases that visitors use to search for websites on search engines. A good web design practice is to have focussed and themed web pages. This means that each web page should be focused on one keyword at a time and this keyword should be in the web page Keyword tag. It is very important that the keywords used in the tag also appear in the body of the text.
5. The h1, h2 headers are also important elements of a good web design. Use h1 and h2 headers as these are read by search engines. Use them as high up on your web page as possible and where possible use the keywords in the h1 header. H1 headers are by default large fonts. It is possible to format these so they match the overall look of the web design and retain their header properties.